My friends/mortal enemies over at ShootPaul created a cool site with a wholly original idea. Then some lazy copywriter/art director team over at some lazy agency did a lazy promotion that basically ripped off their idea.
The evidence:
http://blog.shootpaul.com/
http://www.youtube.com/watch?v=jMCqzb0mwdw
Instead of compensation, I say the hacks spend a day getting shot by paint balls with the rightful creators pulling the triggers.
